Manchester, 4 September 2025 – Some 36 British and Irish business leaders from the wholesale and convenience sector have successfully completed the 10th ‘Bikes Against Bombs’ Cycle Challenge, in support of Manchester-based landmine charity MAG (Mines Advisory Group).
Cycling from the foothills of Mount Kilimanjaro to the Ngorongoro Crater in Tanzania, the team cycled some 300 kilometres over five days through rain, heat, and tough terrain, crossing the finish line above Manyara Lake on July 9th.
Through their fundraising efforts, the team raised a total of £303,390, bringing the total amount raised for MAG since 2015 to over £1.55 million.
Tom Fender and Neil Turton, co-founders of the Bikes Against Bombs Cycle Challenges said: “As a sector, we want to play our part in supporting MAG’s life-saving work and we are thrilled that over one hundred of our colleagues have joined us over the last decade. We spend many months planning and training and the challenge itself is always an adventure – but we know how worthwhile it is and have seen firsthand the difference it makes. The amazing support of our families, friends, colleagues, sector and the wider MAG community spurs us on. It’s been 10 rides, but we are not done yet! We are planning one ‘last one for the road’ soon!”
Darren Cormack, MAG CEO, added: “Over the years, Tom, Neil, and everyone involved in the Bikes Against Bombs Cycle Challenges have become invaluable partners and friends to MAG and we are deeply grateful to them for the time, effort, and enthusiasm they put into the challenge every year. Ultimately, this is all about saving lives and helping alleviate suffering in some of the world’s most fragile contexts. For that, we need as many people as possible to support our mission and we are proud that the wholesale and convenience sector remains unwavering in its commitment.”
The Bikes Against Bombs Cycle Challenge’s 11th edition will take place in March 2026.
All photos and video: © John Moshi / Piczeal Photography
Notes to the editor
The Mines Advisory Group (MAG) is a global humanitarian and advocacy organisation that finds, removes and destroys landmines, cluster munitions and unexploded bombs from places affected by conflict.
MAG also provides education programmes, particularly for children, so people can live, work and play as safely as possible until they clear the land.
The organisation also delivers work to reduce armed violence by educating people about the risks of small arms and light weapons and by destroying and marking weapons and helping authorities to safely store arms and ammunition.
Since 1989, MAG has helped over 20 million people in 70 countries rebuild their lives after war. In 1997, MAG shared the Nobel Peace Prize for its role in banning landmines.
